Digital Marketing
Where strategic planning meets well execution
Digital marketing solutions that enhance sales drive, Giraf is your go-to expert.
Digital Marketing
As the world is transitioning into the digital realm, “online” has now become the new standard. Day to day activities and fundamentals have moved online, which includes communication, banking, shopping, education and many more. Marketing endeavours have found a new light in the digital phase, owing to its accessibility and the speed with which connections are forged across the world. Businesses are highly benefited from this transition as their services and products can now be advertised and marketed through online platforms.
Your Digital Ally
Digital marketing builds meaningful connection with your intended customers. With various strategies you are able to formulate your plan, identify your target audience, understand their search intent, develop a proper action plan and execute it meticulously. Based in the UK,with the best digital marketing strategies at hand, Giraf guarantees nothing short of success.
Why Giraf is your best choice
We provide tailored digital marketing solutions that will drive your business growth. Staying updated about the ever evolving trends, our creative team is at your service in developing the best approach to set apart your business from the stream of mediocrity.
Our Digital Marketing Services
Search Engine Optimization (SEO)
Search Engine Optimization/SEO is one of the effective digital marketing strategies that aims in configuring websites to enhance its media visibility on search engines, which will increase its chance of being ranked top in the Search Engine Result Page. Content is the heartbeat of effective marketing. If the webpage contains quality content, the search engines will identify the webpage as a reliable source which will raise its possibility of appearing as the first-pick in the search result of your target audience.
A well structured SEO strategy comprises three core components namely, On-Page SEO, Off-Page SEO and Technical SEO. The effective combination of the three will aid the search engines in understanding and assessing the content, crawl and rank it accordingly. Streamlined SEO framework will result in organic traffic, connecting your content with the target users.
Here at Giraf, we make sure that the following processes which includes content creation, targeting the apt keyword, back link securing, strong focus on on-page and technical SEO are done with perfection. We are committed to creating premium content for your business, alongside providing tailored SEO services to drive traffic to your business, thereby expanding its popularity and sales.
Pay-Per-Click Advertising (PPC)
Pay-Per-Click/PPC is a form of digital marketing where the companies can bid for keywords that are relevant to their business on various online platforms, which includes Google Ads, Bing Ads or Facebook ads. When the customer searches for the specific keyword, the ad will appear on their search results. An amount will be payable if the customer clicks on the ad. This is an effective investment as it can increase the media visibility of your product, which will in turn lead to commercial success.
A successful PPC can convert users of various social media platforms such as Facebook and Instagram to potential customers. At Giraf, we provide the best PPC service that will drive traffic.
Social Media Marketing (SMM)
SMM mediates marketing success by effectively utilizing the various social media platforms. By posting consistently on the media and maintaining friendly interactions with the users, you will become more familiar to the users which will in turn build trust. At Giraf, we have our dedicated team who will create effective content and strategies that will help your company to forge meaningful connections with your audience on globally acclaimed platforms like Linkedin and Facebook, which will increase user interaction.
Content Marketing
Content is the core of your business. Content Marketing refers to a well-developed strategy which focuses on creating and promoting business contents that align with the interest of your target audience. Content marketing comprises the planning and launching of contents in various forms like blog posts, emails, engaging videos and that will enhance the brand value of your company and enhance customer interaction. At Giraf we deliver top tier contents, from blog posts to product videos that will effectively present your services and products, going in par with the search intent of the customers.
Email Marketing
Email marketing aids in business growth as it adds a more personal touch to the communication, since you will be directly updating your customers in the list, regarding the characteristics of your product, services, compelling offers and discounts. This will strengthen the mutual trust between the customers and your company, which will in turn lead to an enhanced customer interaction, eventually driving sales. We provide personalised email marketing campaigns to build everlasting relationships with your customers.
Web Design and Development
The credibility and engagement of a website is determined by its strong digital presence. The interface of the website should embody the objective of your business enterprise. Our team is at your call to build your website in accordance with your vision.
Success is in sight
We are driven by passion and vision, just like you. Partner with us to witness the different layers of digital success.
Let’s Get Started
Ready to elevate your business to new heights? Partner with Giraf for unmatched digital marketing services that deliver results.
What benefits can digital marketing bring to my business?
Digital marketing plays an important role in enhancing brand awareness and engaging audience interaction. Effective digital marketing strategies such as Search Engine Optimization and Search Engine Marketing, helps to streamline your content according to the user intent, thereby increasing your brand visibility.
What is the scope of digital marketing?
The scope of digital marketing is expanding continually. Encompassing a variety of online strategies and platforms, digital marketing offers tailored framework businesses that aim to excel in this competitive era. Building brand awareness, driving sales and fostering customer bond, digital marketing is the all inclusive solution that aids in exceptional business growth.
How soon should one expect the result of digital marketing efforts to surface?
It will take anywhere around 6 to 12 months to build a strong foundation with core strategies like SEO, SMM, paid advertising and content creation. Creating social media ads will boost your page growth, however it will take around 6 months to display actual results. It will take around 6 months to create your mail list, after which you can start to send it to your followers. SEO requires constant work to ensure that your website is leveled up to the standards, which is why it is the long-term digital marketing strategy that guarantees organic traffic drive.
How frequently should digital marketing strategies be updated?
Updating the digital marketing strategies in accordance with the changing trends would be beneficial for the development of your business. The world is going through a flux of change, so is consumer behaviour. Therefore conducting quarterly reviews, alongside monthly check-ins to observe the overall performance is recommended. It is essential to update your strategies according to the new industrial trends, customer intent and mold your objectives accordingly.
How can I develop an effective digital marketing strategy that will enhance my business?
To develop an effective digital marketing plan, the primary step is to identify and define your objective. Then the next step is to understand your target audience and their search intent, which is then followed by identifying your unique selling point. Create engaging and relevant content and optimize it accordingly. Track the performance of the website and update your digital marketing strategies according to the evolving trends. Enrolling in online digital marketing courses will also be beneficial as it will cover all the basics related to its development.