In today’s world you can witness a lot of choices and it’s only your brand what makes you stay different. Your brand is not merely a logo or a punch word or a mix of colors - it’s the understanding, opinion that others have about your company. Be it a startup you launch, or rebrand an existing business or a building or your own personal brand, success lies in concentrating on various key points. By the time you finish reading this blog, you would have got a clear understanding on the inevitable elements to make your brand strong, unique and inspiring.
Before you begin with anything, the first things you need to have is a clear understanding of why you need a brand, your mission, the value your brand will stick to. In today’s world customers would like to follow a brand for the purpose it holds rather than profit. Customers would like to stick more to a brand which gives back to the community as there exists an emotional connect which will automatically create loyalty and approval.
Hence it’s important that you need to have a clarity on:
When you have a clear purpose, all other decisions related to branding will become easy.
You cannot be everything and satisfy each and all. A brand that is successful will identify their audience clearly and speak directly to them. To understand who your real customers are, you need to do a thorough research - find the audience, their requirements, what do they like, their style of living and their challenges.
You can create customer personas and try to visualise the audiences that you are targeting. Getting to know who are your audience will:
Never forget that having a clear understanding will put down cleverness while targeting.
Why should your brand be chosen? Your USP is the only reason that forces your customers to go with your brand over the competitors. Your brand should spotlight your brand strengths in such a way that it's very important to your audience.
Having a very strong USP will answer:
Once you have a strategy in place, the right time has come to bring forward your brand to live visibly and vocally.
Your customers will remember the stories you say and not much of any data. Develop a touching narrative that relates closely with the journey of your brand, the struggles you overcome, the success story, and the people who were around you while developing your brand. This gives a human touch to your brand and creates an opportunity for your customer to have an emotional connection.
Your brand story has to:
Don’t refrain from sharing the behind-the-scenes visuals, struggles of the founder, as well as client stories. The more transparent you are the more credibility you achieve.
Your brand isn't merely what you speak—it’s what your customer experiences. Right from the initial website visit to the after-sales support, each and every communication gives shape to the perception of the brand. A good client experience can make buyers into brand promoters, on the other hand, a poor customer impression can do ever lasting destruction.
Keep an eye on:
In today’s world, there is a lot of importance for social media presence for a brand. To create a strong social media presence, you should have:
Make use of social media hand;e not for promoting but to engage with your customers. Always be willing to listen to the audience, reply on time to feedback, and involve yourself in communications. This will show that your brand has a human touch, is very attentive, and can be approached easily.
Branding is just beyond marketing—it’s the core of any business. It shows how your audience perceives, remembers, and interacts with you. By stressing on being clear, consistent, interactive, you can develop a brand that will stand out but stay tall for a longer time.
Do you require help in building your brand? Come and connect with us at Giraf.
