If you’re not animating,then you are missing out on a major edge that is currently shaping the way we communicate in today’s visually driven world.
Attention economy is now the major focus of all the businesses and new marketing strategies are in need to invest up on the finite amount of attention that people have.
That is where animated videos become game changers. It has emerged as one of the versatile, effective and engaging assets for companies world wide. Animation has the stronghold in captivating the audience regardless of their age.
Combining the concepts in a creative way with the touch of animation bringing life to it, ideas can be conveyed in an interesting and tangible way. In this blog, let us examine why animation leads the way to the future of marketing.
Ever thought why animated marketing videos tend to be more effective? Animated videos are effective in communicating the intent and vision of a company in a creative way that catches the attention of the audience.
With diverse tools and softwares at disposal, animation becomes an ideal medium that delivers brand messages effectively.
Animation is the embodiment of versatility. Let it be product demo, explainer video, brand story video,white board animations, it effectively conveys the ideas in an engaging way.
Giving it a creative nudge, where mascots and talking animals guide your target audience through your products, the whole brand promotion becomes more dynamic and interesting.
This is the core of video marketing strategy. The attention span of people is waning by time and it really does take a unique voice and visual to grab the attention of the audience breaking through the digital noise. Custom animation videos are the right choice for this.
Small duration videos that tactfully and artistically conveys the ideas will succeed in turning audiences into potential customers. A colourful and interesting video will convince the audience to linger a bit longer on it before scrolling to the next one.
This few seconds of extra dwell time is in fact a success , which means your video is interesting enough for them to invest their fleeting time on it.
Animated marketing videos can strengthen your brand identity. Custom animated videos that integrate the company’s logo along with versatile colour palette, text and font styles that conveys your message will highlight the brand persona.
It also helps solidify the SEO efforts. Adding custom animated videos to the website will increase the time the users spend on the website, which will help in search engine rankings.
Complex ideas can be turned into comprehensible snippets with the help of animation. Using white boards, 3D animations and various other features, can turn detailed, product oriented content into an interactive and intelligible one.
Techniques like motion graphics- the blend of texts, visuals and animation thereby simplifying the information and whiteboard animation-where ideas come to life as they are drawn on the screen, adds that creative nudge, clearity, making a compelling and engaging video.
Proper plan of action is required to make a engaging animated content. Some key factors to be taken into consideration are as follows:
So don’t think twice. Once you explore the world of animation and its nuances, there is no turning back. An excellent digital marketing strategy, animation informs, performs and transforms- creating visual narratives that deliver effective brand promotion, helping businesses stand out in the competitive edge. Hence, be creative, be dynamic and stand out.
