DIGITAL MARKETINGS
Digital Marketing - Planned Strategy Wins Race
Internet ads are the new Front page ads of today.
Giraf offers a comprehensive range of digital marketing products to boost engagement and lead to sales in cyberspace.
- Leads that guarantee better reach
- Enhanced Brand Reputation
- Audience optimization
Digital Marketing
Consumer behaviour has changed drastically over the past decade. A pivotal change has undergone in the way customers search, review and purchase their products. This shift in the consumer journey to the online space redefined the face of marketing. This transition is highly beneficial for businesses, as their services or products can be advertised and thereby marketed through online platforms. Digital marketing is an integral process that serves as a bridge between your company’s services and your target audience. It helps you to set your objectives, target a specific audience, understand their search intent, develop and execute a proper plan that will skyrocket your business enterprise. Giraf provides you with the best digital marketing strategies that will guarantee success.
Digital Marketing - Your Trusted Marketing Partner
Crafting digital marketing solutions to help your business grow and ultimately reach the true potential is our ultimate goal. Our expertise and innovative minds enable measurable deliverables at a rapid pace that sets us apart in the online landscape.
Why Choose Giraf?
At Giraf, we promise to work with you in understanding your unique business needs and then give back solutions that will drive success. Our teams of professional experts provide creativity, strategy, and advanced tools for the range of services provided to help you meet your goals. We are not a mere digital marketing agency
Our Digital Marketing Services
Search Engine Optimization (SEO)
SEO/Search Engine Optimization is the process of optimizing web pages to increase its media visibility on search engines which will result in the top ranking of that website in the Search Engine Result Page. If a website is built with a high quality content as its core, the search engines will recognize it as a reliable source which will increase its chance of appearing in the top search result of the customer. SEOs are of three main categories namely, On-page SEO, Off-page SEO and Technical SEO. These three combined will help the search engines to identify, crawl and understand the contents and rank it accordingly. A well structured SEO strategy will lead to organic traffic making it a top suggestion for the particular search intent.
Creation of premium content is a non-negotiable factor. Giraf is dedicated to generating and enhancing your business content coupled with strategic SEO services that will decode the ranking strategies thereby increasing traffic for the sales. Producing quality content, keywords, securing backlinks, emphasis on On-page SEO, Technical SEO, we ensure that these essential aspects are met with perfection.
Pay-Per-Click Advertising (PPC)
While organic traffic is the goal of optimizing a content, there are other methods by which your product or service can be brought into the attention of the target audience. PPC/ Pay Per Click Advertising is another effective means by which you can market your products at a reasonable budget. It is a form of digital marketing where companies can bid for keywords related to their services on various online platforms and are only required to pay only when a user clicks on the particular ad. If managed effectively it can increase the media visibility for your company and can gradually lead to commercial success. PPC acts as a window in converting users on social media platforms such as Youtube, Instagram into potential customers. PPC provides an opportunity for the company to advertise their service or products to the targeted/specific audience should they search keywords related to that firm.
Girf ensures that your company gets the best PPC service which will boost your business.
Social Media Marketing (SMM)
SMM is an efficient medium to forge meaningful connections with the audience. It is a digital marketing strategy that effectively utilizes social media platforms to ensure marketing success. By posting your contents consistently, interacting with the users and maintaining an active profile will familiarize the audience and inturn will build trust. In a world driven by visual media, SSM will help in building a concrete visual identity thereby enhancing the presence of the company.
Our team creates customized contents and strategies for platforms like Linkedin, Facebook which would boost engagement and awareness and can mould about 4.9 billion active social media users to potential customers.
Content Marketing
Quality content is the core that anchors your business venture as the top tier in this competitive industry. Content marketing is a strategic approach that concentrates on producing and distributing class business contents consistently to build and retain the interest of the target audience and leading to enhanced customer action. With a structured plan to generate and deploy contents in the form of blog posts, videos, emails and the like will amplify the brand awareness, thus increasing trust and creating loyal customers.
Giraf produces high quality content marketing materials from blog posts to videos which will resonate with the search intent of the targeted audience.
Email Marketing
Email marketing employs the email services to promote a business product or services to the users which adds a more personal touch to the communication. Consistent communication with the customers in the email list, by providing information regarding the product, compelling offers and discounts, the trust between the users and the company strengthens, which will increase customer engagement and drive sales.
With personalized email marketing campaigns cultivate everlasting relationships with your customers.
We are not limited to the digital marketing services mentioned. Giraf has more than meets to the eye. Our client’s success is our top priority and we are at your call to provide you with the best services.
Web Design & Development
Creation of digital presence for a wider audience is pretty obvious for credibility and engagement, therefore, an impressive website is one of the first baby steps. Your website’s look and feel should align with company goals and visions, ultimately leading to a grander presence.
Your Success, Our Priority
We are not a mere digital marketing agency, but a holistic brand building machine and we aim at a long term - partnership with our clients whom we consider as partners for a digital success. Our valor lies in our work with numerous heavy hitters throughout the Middle east, Europe, South Asia and Oceania.
Let’s Get Started
Ready to elevate your business to new heights? Partner with Giraf for unmatched digital marketing services that deliver results.
How can digital marketing benefit my business?
Digital marketing improves brand awareness and customer engagement. Digital marketing is a cost-effective way to enhance online visibility.It enables you to reach potential customers through a large number of channels leading to increased sales and positively impacting your business. Search Engine Optimisation (SEO) and Search Engine Marketing(SEM) are essential digital marketing strategies to make your brand more visible. The digital marketing agency uses these robust marketing strategies to promote growth by delivering the kind of content that strike a chord with the customers and it will increase the traffic to a website.Efficient digital marketing services can help scale your business to new heights.
What is the scope of digital marketing?
In the next couple of years, digital marketing is going to be bigger and better.As with the rise in the use of digital platforms in the world, the opportunities for the businesses to connect with people will also grow.The data and smart technologies will assist marketers to make better decisions in order to deliver more personalised experience.The image based searches and engaging video content will continue to build the digital marketing outlook.The future of digital marketing is assured for an exceptional growth and transformation, offering many more opportunities for both businesses and professionals.
How long does it take to see results from digital marketing efforts?
It typically takes around 6 to 12 months to achieve a successful base across core digital marketing strategies like Search Engine Optimisation(SEO), Social Media Marketing(SMM), paid advertising, email marketing and content creation.Creating social media ads will speed up your page growth but it takes around 6-9 months to start displaying actual results.It takes upto 6 months to create your mailing list and then start to send out regular campaigns to the followers you have received.SEO is the most long-term marketing strategy as SEO requires continuous work so as to ensure your website is as good as it can possibly be.
How often should I update my digital marketing strategy?
Updating your digital marketing strategy ensures to keep it relevant and aligned with business goals.It lets you modify according to the changing consumer behaviour, to augment your marketing budget and to maintain a competitive edge.Focus on conducting quarterly reviews, along with monthly check-ins to observe performance.It is advised to update your strategy when there is new industry trends, or there is a shift in your objective audience,or technology developments appear.
How do I create a digital marketing plan for my business?
A digital marketing plan is a comprehensive strategy defining how your business will use digital platforms to promote your brand.To help craft your digital plan the first step inorder to succeed is to recognise your goals and objectives. The next step for effective digital planning is to identify your target audience.Once you understand whom to target, then you define your value proposition.Set your relevant metrics to observe performance and to track the progress of your digital marketing strategies.One can also enroll in online marketing courses on digital marketing strategy to learn how to create a digital marketing plan.